On Page Optimization Techniques To Increase the Search Engine Ranking
Search engine optimization or SEO is a technique, method,
tactics for increasing the position of a
website on search engine rankings. SEO mainly involves the revamping of a
website in a crawlable format. Search Engine Optimization Service includes two
types of optimization: On Page Optimization and Off Page Optimization. Changes
made in website to optimize the site for search engines can list as on-page
optimization and activities made outside the website for optimization is termed
as off-page optimization, mostly link building, social media etc. generally comes
under off-page optimization where as on-page optimization includes adding fresh
and proper contents, optimized title and title description etc. Most popular
and commonly used search engines are Google, Yahoo & Bing and among these
most prominent one is Google.
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| SEO Services In India |
Best On Page Optimization Techniques
Generally On-page optimization put great factor to rank our
website in search Engines, On page optimization refers to all measures that can
be taken directly within the website in order
to increase its position in the search rankings and website traffic. In SEO Services In India on-page
optimization refers to an effect on our Website & Web pages listing in
natural search engine results that we can say pure natural result and these
factors are controlled by webmaster or by coding on your web page. There
are several on-page optimization techniques that boost the ranking of a search
engine include:
- SEO Friendly Website Structure
- Meta Tages
- SEO Friendly URL
- Optimize keywords in Heading Tags
- Optimize Keywords in Hyperlink
- Optimize Image ALT tag
- Internal Linking
SEO Friendly Website Structure : The web page should be
SEO friendly means, use HTML tags in proper manner ie H1 tags come only one
time in web page and most important thing is try to avoid to use table tags,
flash content in web page. A well planned site structure increases your chances
of ranking well in Google search results. A good structure means better crawling
and web crawlers such as Googlebot crawls a website’s structure and their aim
is to index the content in order to return it in search results. The better
your site structure, the easier the crawlers can access and index the
content.
Meta Tags : This is the most import technique of on-page
optimization and mostly search engines as Google, Yahoo, Bing use the text contained within the title tag as
a primary factor to determine what the content of your web page is about, always
start title with keywords and make title to no longer use 65-70 character in
title and 200-250 in meta description also 250-300 characters in meta keywords.
Search Engines will display the title tag at the top of each item in the SERPs
(Search Engine Results Page) and the words we use for the title tag is also the
text that is displayed at the top left corner of the browser window, so a Search Engine Marketing Agency should
pay more attention to where we place our keywords in our web page title.
SEO Friendly URL: This is very important part of
optimization, we should always try to put good keyword and page relevant
keyword in URL. SEO-friendly URL structure on a site means having the URL
structure that helps the site rank higher in the search results. Using good URL
structure is an Search engine optimization or SEO technique that is often neglected,
but, it can give our web page a considerable boost. Generally a SEO Firm In India, should use keywords instead of random words and
numbers in URL. Most important thing is always try to avoid to make long URL
and if you want to split words, always use hyphens in your URL instead of
underscores or plus-signs.
Optimize Keywords in Heading Tags - When writing a blog
about any topics, make sure our headline title i.e H1 will interest the reader
enough to pull them in immediately, while clearly explaining the content. We
should break up our content into smaller sections & paragraphs to make it
easier for people to read and understand and these sections can be given
heading, which is where H1, H2, H3 etc. tags are used and keep in mind that we
write keyword rich headings in the order of priority in H1, H2, H3, H4 & H5
etc. title tags and they are used by many crawlers by search Engines to differentiate
important content.
Optimize Keywords in Hyperlink : Generally Hyperlink
also called as Anchor text that is the visible characters and words that
hyperlinks display when linking to another document or location on the web page
and this is very important tags through which we can optimize targeted Keywords
through Anchor Text. as for as experience say if we have two links are
targeting the same URL, only the anchor text used in the first link is counted
by Google.
Optimize Image ALT tag : In few website client are
required to optimize image on search engine, for such case we use Image alt
tags and these alt tags attribute play a very important role to adds SEO value
to your website and if we add appropriate alt tags to our website or webpage
images, that helps your website to achieve better rankings in the search
engines by associating keywords with images.
Internal Linking : Generally Internal links are links
that go from one page on a domain to a different page on the same domain and the
total number of links on any page, including the navigation, should never be
more than 75-100.
Below are the graph show about the on page SEO
To know more about the on page SEO refer to this PDF file:
Welcome To A Best SEO Company In India
Search engine optimization or
SEO provides your website suitable positions based on particular algorithms
that the search engines have set to determine the relevance of the info that
you put on your site. The Webomania as a best SEO Company In India, provide best SEO Services providers of
Best SEO, Cheap Search Engine Optimization
and its SEO Packages at affordable SEO Price Packages to clients across
all business sectors In India. And also implement latest SEO techniques and methodologies.
Google Ranking Factor
|
%age
affected
|
Authority of domain
|
20%
|
External link Anchor text
|
10%
|
Strength of External links
|
15%
|
On page SEO/ Keyword usage
|
20%
|
Social Search
|
15%
|
Other factors
|
5%
|
Reference:
